Rolling Stone
Rolling Stone publishes monthly, full-page print advertising within the magazine to encourage reader subscriptions. I was asked to create an ad for the young, music-obsessed target market.
Rolling Stone
Rolling Stone celebrated its 40th anniversary this year, and to celebrate they partnered with iTunes to give away 40 free songs to anyone who bought the magazine. This ad provided the unique download code necessary to redeem the tracks.
United Airlines
To promote the addition of lay-flat seating on all of United Airlines international flights, an immersive microsite was conceived to invite visitors to "experience a complete 180" from their current air travel experience. Imagery from world travel populated a dynamic dreamscape that changed according to the visitors position on the globe, and time tracking charted the passing of day and night.
Miller Brewing Company
Miller Brewing was looking for a cross-discipline customer loyalty program to encourage repeat sales for Miller Lite. The Tastemakers™ program was conceived to show Miller drinkers how to become Tastemakers™, perform a Taste Intervention, and collect Bottle Caps which could be redeemed online for merchandise at the Stockpile.
Crate & Barrel
MTV's The Real World Denver was sponsored by Crate & Barrel's younger brand CB2, who wanted to brand interactive collateral promoting their relationship with the show. A mark was created to reflect the personality of the two brands, which was used in online media and throughout an interactive tour of the Colorado lodge.
Crate & Barrel
Working with the CB2 in-house team, a standardized template was created for CB2 newsletters and product releases.
Motorola + House of Blues Chicago
Motorola wanted to create local buzz within music communities surrounding the launch of their ROKR phone. Leveraging a partnership with the House of Blues, the FlashMoto program was born. Secret shows featuring popular bands like The Roots were held at various House of Blues locations. Guerilla posters were designed and pasted in high-traffic areas, and a microsite was created to house information and user-generated content related to the shows and program.
Coors Brewing
Coors Brewing Company was introducing a full line of high-tech beer packaging to help keep beer colder longer. We created a microsite that functioned as an undergrond bunker to help wage the Coors Cold War and stop the advance of warm beer.
Newcity Chicago
Newcity Chicago is a free weekly covering the best of music, movies, and Chicago culture. I designed the cover of the 2006 annual Music 45 issue, which highlights the year in Chicago music.
Porsche of North America
Porsche of North America was looking to create a more dynamic method of navigation on their North American site. A Flash-based navigation was created to dynamically populate with model images.
Van Kampen Investments
Interactive microsite to introduce Van Kampen Investments' proprietary 5-step retirement training process to financial advisors. Users navigate through a calm oasis of information amidst the storm of retirement options, buoyed by Van Kampen's iconic lighthouse.
Threadless Type Tee
Threadless introduced a line of type tees, featuring user-submitted slogans interpreted by designers. I was asked to create a design for "Pencils Are Erasist." Judging by the myspace photos on the site, its pretty popular with teenage girls.
Ghost In The Shell
To celebrate the 10th anniversary of anime classic Ghost In The Shell, Manga released a limited-edition DVD. A multimedia-intensive microsite was created to provide an overview of the film and its characters.
Kohler North America
Art Direction + Design for Kohler North America's flagship site while working with The Royal Order of Experience Design.